SEASONED, COMMITTED & CONSISTENT
The C-suite is often referred to as the "inner sanctum" of a company - and for good reason. They are responsible for making strategic decisions that can make or break a business. The Leadership Team at Reach Partners has deep industry experience in the C-suite. This gives us a unique perspective on our Clients’ business challenges and opportunities. It also allows us to provide our Clients with continuity and stability during times of change.
Our Leaders can steer your business towards success.
A GLANCE AT OUR LEADERS
ASHLEE ALDRIDGE - CEO & MANAGING PARTNER
Ashlee is the Founder, CEO, and Managing Partner of Reach Partners LLC, where she is at the forefront of providing global companies with business and technology strategy, digital accelerations and transformations, digital enablement, and C-suite leadership. With over 20 years of experience as a top-notch C-suite executive with Fortune 50 and 100 retailers, Ashlee has a proven track record of transforming organizations and delivering results.
ROBIN EVITTS - PARTNER
Robin is an experienced finance and operations executive with 30 years of experience. As CFO for a large, complex healthcare provider, and CIO of a global consumer products company, she often orchestrated innovative "firsts" with an emphasis on hands-on financial management, infrastructure planning, and operational efficiencies. This breadth of experience has given Robin the skills and knowledge necessary to be a strategic partner for our Clients and our Firm.
DAVID SHULL - CFO
David has over two decades of experience in senior leadership roles, focusing on financial strategy, accounts receivable and oversight. He has a demonstrated ability to effectively work with IT departments to plan and implement enterprise-wide IT strategies. This allows for rapid growth in highly competitive environments. Additionally, David directed international accounting & back-office operations, talent development, system implementations, and more.
CRYSTAL TIDMORE - SR. VP, PEOPLE AND BRAND
Crystal brings to the Team over 20 years of experience consulting executives in Fortune 100 and 500 companies. She is a culture architect and brand builder, partnering with executives to develop a vision and strategy for company culture, talent and brand. Crystal has a collaborative approach to leadership and is known for promoting long-term transformation. Crystal has proven herself as a leader consistently inspiring her Teams to Dare to do better. Be better.™
Data Insights & Digital
Leslie has more than 25 years of experience developing strategies for retail companies to drive revenue and business improvement. As consulting professional and an industry C-suite executive, Leslie won the Consulting Excellence Award for her well-known ability to deliver successful change initiatives. Leslie's diverse repertoire of skills allows her to develop innovative solutions that address Clients' challenges and help them achieve their desired results.
Dave joins Reach Partners with more than two decades of experience leading companies through human centered digital transformations that create unique customer experiences, strengthen company culture, and drive quantitative business growth. Dave has received numerous accolades for his work and is most known for his development of the Build-A-Bear Workshop, where he spearheaded apps, interactive websites, and other digital innovations that resulted in millions of customer interactions and contributed to the company’s $40 million annual revenue.
Jennifer Macivor is a highly experienced business executive with over 20 years in senior-level and C-suite roles. Throughout her tenure, she has demonstrated a proven track record in driving performance improvement, transformation, and cost reduction across multinational organizations. Jennifer is also an expert in managing large-scale supply chain and ERP transformation initiatives, making her an invaluable asset to both our Firm and our Clients.
Strategy & Operations
Technology & Automation
Beth is a dynamic leader with more than 20 years of experience delivering highly complex strategic programs in retail, medical, and financial services industries. She has served as both a consultant and an in-house executive, consistently demonstrating her passion for leading large, cross-functional teams and driving successful transformations. Beth excels at navigating and influencing change in challenging cultures by focusing on communication, customer impact, and business value.
As an experienced executive IT leader, Mohammad Saleh has worked tirelessly to foster cross-functional growth across technology teams and has a proven track record of identifying opportunities for revenue growth. Mohammad has successfully spearheaded multiple successful initiatives focused on building customer-centric solutions, creating brand-new transaction avenues, and driving customer satisfaction and revenue through omnichannel experiences.
Kumaran is a Client Delivery Transformation Leader with over 25 years of experience. He is known for his successful track record of delivering complex transformation programs on time, budget, and value. He specializes in digital enablement and ecommerce retail optimization and is skilled in leading large, diverse Teams through strategic initiatives. Kumaran has the expertise necessary to deliver top-notch client transformation initiatives.