OUR LEADERSHIP
SEASONED, COMMITTED & CONSISTENT
The C-suite is often referred to as the "inner sanctum" of a company - and for good reason. They are responsible for making strategic decisions that can make or break a business. The Leadership Team at Reach Partners has deep industry experience in the C-suite. This gives us a unique perspective on our Clients’ business challenges and opportunities. It also allows us to provide our Clients with continuity and stability during times of change.
Our Leaders can steer your business towards success.
A GLANCE AT OUR LEADERS
ASHLEE ALDRIDGE - CEO & MANAGING PARTNER
Ashlee is the Founder, CEO, and Managing Partner of Reach Partners LLC, where she is at the forefront of providing global companies with business and technology strategy, digital accelerations and transformations, digital enablement, and C-suite leadership. With over 20 years of experience as a top-notch C-suite executive with Fortune 50 and 100 retailers, Ashlee has a proven track record of transforming organizations and delivering results.
ROBIN EVITTS - PARTNER
Robin is an experienced finance and operations executive with 30 years of experience. As CFO for a large, complex healthcare provider, and CIO of a global consumer products company, she often orchestrated innovative "firsts" with an emphasis on hands-on financial management, infrastructure planning, and operational efficiencies. This breadth of experience has given Robin the skills and knowledge necessary to be a strategic partner for our Clients and our Firm.
DAVID SHULL - CFO
David has over two decades of experience in senior leadership roles, focusing on financial strategy, accounts receivable and oversight. He has a demonstrated ability to effectively work with IT departments to plan and implement enterprise-wide IT strategies. This allows for rapid growth in highly competitive environments. Additionally, David directed international accounting & back-office operations, talent development, system implementations, and more.
CRYSTAL TIDMORE - SR. VP, PEOPLE AND BRAND
Crystal brings to the Team over 20 years of experience consulting executives in Fortune 100 and 500 companies. She is a culture architect and brand builder, partnering with executives to develop a vision and strategy for company culture, talent and brand. Crystal has a collaborative approach to leadership and is known for promoting long-term transformation. Crystal has proven herself as a leader consistently inspiring her Teams to Dare to do better. Be better.™
CRAIG FULLEN - CHIEF ADMINISTRATIVE OFFICER
Craig brings more than 30 years of legal and business experience to Reach Partners with a deep experience advising public and private businesses in a variety of areas including commercial contracts, corporate matters and business related transactions, e-commerce, technology implementations, and data privacy and security. He has been critical to positioning our Firm for growth and success and continues to play a pivotal role in strategizing long-range goals and overseeing legal, compliance, and risk management operations for Reach Partners and its Clients.
ROBERT SCHWARTZ – CHIEF GROWTH OFFICER
Robert is a seasoned leader with a distinguished career at firms like Alvarez & Marsal and IBM and has a proven track record of helping his prior Firms and their Clients identify high-value business performance issues and opportunities, designing and implementing transformative solutions, and achieving accelerated returns on invested capital. His unique skill set will be instrumental in propelling the growth of Reach Partners and other Reach Businesses and will also extend to the success of our Clients.
DAVE FINNEGAN
Customer Experience Practice Leader
Dave is a retail industry leader and an award-winning Customer Experience Officer (CIO/CMO) with a proven track record of producing breakthrough business results. He brings more than two decades of experience leading companies through human-centered digital transformations that create unique customer experiences, strengthens company culture, and drive quantitative business growth. Dave receives numerous accolades for his work and is most known for his development of the Build-A-Bear Workshop, where he led digital innovations that resulted in millions of customer interactions and revenue growth.
LESLIE DINHAM
Data Insights & Digital Practice Leader
Leslie has more than 25 years of experience developing strategies for retail companies to drive revenue and business improvement. As consulting professional and an industry C-suite executive, Leslie won the Consulting Excellence Award for her well-known ability to deliver successful change initiatives. Leslie's diverse repertoire of skills allows her to develop innovative solutions that address Clients' challenges and help them achieve their desired results.
KUMARAN VEERARAGAVAN
Cloud Advisory Practice Leader
Kumaran is a Client Delivery Transformation Leader with over 25 years of experience. He is known for his successful track record of delivering complex transformation programs on time, budget, and value. He specializes in digital enablement and ecommerce retail optimization and is skilled in leading large, diverse Teams through strategic initiatives. Kumaran has the expertise necessary to deliver top-notch client transformation initiatives.
MOHAMMAD SALEH
Technology & Automation Practice Leader
As an experienced executive IT leader, Mohammad Saleh has worked tirelessly to foster cross-functional growth across technology teams and has a proven track record of identifying opportunities for revenue growth. Mohammad has successfully spearheaded multiple successful initiatives focused on building customer-centric solutions, creating brand-new transaction avenues, and driving customer satisfaction and revenue through omnichannel experiences.
JEFF KELLY
Strategy and Operations Practice Leader
Jeff leads critical business functions to drive scale transformation. He has spent his career helping clients adapt to critical business challenges, rapidly changing markets, and evolutionary technology. His specialties include designing new operating models, aligning business and technology, digital enablement, and organizational change management. He has worked across a range of industries, including financial services, retail, food and beverage, entertainment, and manufacturing.
MICHELLE EPPS
Transformation Practice Leader
Michelle has an impressive 24-year career at FedEx, most recently serving as the CIO of FedEx Freight and SVP of IT. She is skilled at bringing the right people, mindset, and strategy together to build transformations that increase business value and maximize results at speed. Her knowledge spans global software delivery, enterprise architecture, software engineering frameworks, merger and acquisition consolidation, SaaS implementation, legacy/mainframe retirement, and vendor management and governance.
